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#PestaSpektaGF

We designed this campaign by utilized humor approach to generate awareness for the latest Grab Indonesia’s promo. Micro-Influencers were tasked with publishing a series of jokes tweets using hashtag and amplify the jokes by utilizing nano influences spread the message to broader audiences, resulting in 1st Trending Topic Indonesia outperformed Kpop hashtags.

  • Client

    Grab Indonesia

collaboration

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