S-Teroos launched a viral campaign for XL Home to raise awareness about #EnakandiRumah promo during Indonesia Independence Day. Our strategy is to produce a series of jokes about #EnakandiRumah and work closely with macro, micro, and nano influencers to deliver #EnakandiRumah special price. As the campaign played out, it was successfully led Indonesia Trending Topic amongst another brand promo, KPop buzz, and national hashtags.
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