S-Teroos proceed a unique, fresh, and somehow natural guerilla campaign for Uniqlo called #PasukanFlanel. We conquered some vital public places in Jakarta with flannel shirt wearers to drive curiosity amongst the public. To boost its hype, we collaborated with several KOLs to buzz the campaign naturally by playing a role as a citizen. This campaign pulled strong public attention, being amplified in one of the biggest media in Indonesia, and featured on USSFeed Instagram.
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